The year 2018 has unfolded many changes in the search engine optimization domain. With constant changes happening in SEO, there has been an increase of voice search in numerous search engines. People of all ages are relying on voice search and using it on a daily basis for handling their search queries. Although one will notice a considerable increase within voice search in 2019, it is at a stage where it will replace the same old text search choices within the coming years. At this point, it might be necessary to prepare for this future trend within the SEO domain, which can be a revolution in itself.
Have a look at these stats that validate how much voice search has changed life as we know it, and how it’ll shape the future as well.
- 72% of voice speaker owners say that they use their devices as part of their daily routines – Google
- 50% of all searches will be voice searches by 2020 – ComScore
- Voice Search accounts for 25% of the searches conducted from the Windows 10 taskbar – Purna Virji, Microsoft
- Voice-related searches on mobile are 3X more likely to be local-based than text-related searches – Search Engine Land
- More than 40% of adults used voice-based search on a daily basis in 2016 – Location World
The Accelerating Trends
Google does not publish the exact percentage of voice queries frequently, although the experts are predicting an increase of 50 percent searches by 2020.
An attempt to seek out the simplest eating house in the city, or the sole need to grasp who sings the song that’s on the radio depends upon voice search to assist a day. Although this could appear to throw a wrench in your current programme improvement (SEO) strategy, your business will really use these technological advances to induce before your competitors. From exploitation keyword phrases that higher suit voice search queries to nailing down specifically a way to approach native SEO, these changes to your current digital promoting strategy will bring the results you wish.
What this suggests for you is that voice search ought to play an oversized think about your digital promoting strategy, and you’ll have to change it so as to succeed and also need to grasp a way to do it? So keep reading to know more.
The voice search revolution has been catalyzed by the increase of smart speakers. Although similar technologies have been circulating in the market since 2017 such as:
- Google Assistant
- Google Home
- Amazon Echo/Alexa
- Microsoft Cortana
- Tablets (for Android and iPad)
- Android Phones
Smart speakers are solely dependent on voice commands to control, conditioning individuals to resolve their queries and achieve tasks using voice-based queries.
The Biggest Repercussions
Let’s assume that voice-recognition technology and smart speakers are about to become a lot more advanced and more likeable, sparking a demand on voice search revolution. What would be the impact of such a modification within the search world?
Complex queries: Search queries are already turning a lot more advanced, with users not having to make an effort to search for a query. for a query. Similarly, the traditional approach to targeting keywords for analysis and improvement got to be modified, favouring longer keyword queries and targeting overall topics, instead of specific terms.
Audio-only interfaces: Smart speakers are also making people gather information, create purchases, and interact with websites solely with their voice. This suggests that eventually, the worth of visual mediums, together with ancient websites and programme entries, might decline. We’ll need to rethink how we present our info to audiences, and also be forced to upgrade ourselves with entirely new structures.
Shorter interactions: Voice-based searches aren’t appropriate for long sessions; instead, they’re used for shorter interactions, like finding the name of an actor or looking for a Chinese restaurant. As user interactions become smaller, we’ll have fewer opportunities to create an effect on users.
Higher pressure for top positions: Although multiple choices are available, but for short duration queries, digital assistants solely rely on information provided by the top-position entry This will cause an additional pressure to induce the highest position for a given search engine results page (SERP).
More local results: Several voice queries have a local intent, since people are using voice search on-the-go, whereas at home, attempting to find contextually relevant information. This can result in the rise of locally-focused queries, and also stress on Google and different engines place on local results.
What to try and do currently?
And what steps must you be taking now?
Audit your current strategy. Take a glance at your current strategy. What quantity of effort are you putting into voice queries and long-tail keyword phrases? Maybe it’s time to re-emphasize your funds.
Brainstorm new keyword targets. Pay keen attention to your keyword strategy. What percentage of your targets are head keywords, what percentage are long-tail keywords, and what percentage are general topic targets?
Choose your battles. The fight should be harder for prime spots on a couple of key SERPs, and let go of the battle for keywords that aren’t as vital to you.
Consider native. If you aren’t already investing in local SEO, now’s the time to begin.
Rethink your advertising game. If you utilize PPC ads, you must rethink your approach. Very soon customers will begin interacting with your ads and you have to upgrade your advertising to a unique format.
Prepare for a lot of changes in the near future. The foremost vital issue we have to concentrate on; is to prepare ourselves for a lot of changes down the road. We are still not sure as to how the voice search revolution can manifest, therefore it pays to stay receptive to the various changes to come.
Since few SEO changes really transform the landscape, you’re safe till you create progressive tweaks in your approach. Prepare a flexible approach for the long run of voice search, and look forward to the new ways of customer engagement.
Imagine a world where I merely have to say “Show me a list of 5 star rated Chinese restaurants near me.” Although it will take time to get to this imaginary world so soon , the time to begin learning is now. The world is changing at a rapid rate and we’re approaching a point of major disruption in our industry. It’s a right opportunity to begin exploring and find ways for achieving success in your business.