Category: Digital Marketing

Dominating the Virtual World of Business with Madly Digital

With the advancement of various technological means along with the rapid digitisation of nearly every minute aspect of our daily life, digital marketing is gradually becoming an integral part of the business world. With this rapid advancement, traditional methods of marketing, promoting, and advertising is slowly becoming obsolescent giving way to the more clinical and efficacious methods brought by multifarious tools concomitant of this new way of marketing.

Under the current circumstances, you will find numerous website design and digital marketing companies in India that provide this kind of assistance. In cities like Kolkata, digital marketing companies are becoming a sine qua non entity to both small and large business organizations. Therefore, if you are an entrepreneur desperately looking for a certain gateway to this highly competitive world, choosing the right company or agency that would properly suit all of your desiderata is of utmost importance. Also, if the company brings something unique on the table, it would certainly open more doors of lucrative opportunities.

Madly Digital is an organization that does not intend to confine itself within the brand of another ordinary digital marketing company and so digital marketing services is only just a part of their bigger umbrella. You would find the minutiae of it below.


The Purpose of Madly Digital:

The sole purpose of this company is to create something extraordinary together with the clients, irrespective of the business, individual objectives, and technology platforms. The goal is to strengthen the mutual relationship with various technological means through constructing sustainable connections between the firms and their respective clients and in order to attain that goal, Madly Digital offers an array of various services such as:

  1. Digital Marketing: Aided by tools like Search Engine Optimization (SEO) and various effective marketing techniques such as the Social Media Marketing, the objective of this service is to bring your product within the reach of the masses in a matter of seconds thereby increasing the number of potential customers as well as the popularity of your product.


  1. Branding and Brand Identity: It is a well-known fact that brand identity of a certain company plays a pivotal role in conducting any business successfully for a period of several years. Alongside the mass exposure of your company, Madly Digital would also take care of your brand value and extend the purview of your business.


  1. Web Design and Development: Madly Digital has a group of technically equipped as well as extremely creative web designers who would help you in constructing an attractive website depending on their creative imagination and technical prowess. Among the website design companies in Kolkata and in India as a whole, Madly Digital certainly aspires to become one of the best.


  1. Photography and Videography: One of the principal requirements of making the website of your business attractive for your customers is to design it with germane photos and videos that highlights the essence of your product and its corresponding qualities. The photography and videography service of Madly Digital is capable of doing just that.


  1. Creative Design: This company would also provide you with a gamut of creative design options with appropriate visualisation of the creative and beneficial aspect of your product.


  1. Motion Graphics: Motion graphics or the method of giving motion to static designs is becoming increasingly popular nowadays as it is capable of attracting potential customers significantly quicker than static designs. Madly Digital offers technologically as well as creatively enhanced motion graphics for sprucing the websites of their clients.




The Modus Operandi:

The modus operandi of Madly Digital constitute their endeavour of working as a valuable extension of their clients’ respective teams. In order to become something more than a reliable digital marketing agency, things like transparency and collaboration are immensely valued in this company. To provide maximum assistance to the clients, Madly Digital offers effective marketing tools like:

  1. Search Engine Optimisation: The search engine optimisation (SEO) service offered by this company consists of several effective SEO tools that help the clients in developing click-bait articles and other reading materials on their respective websites by selecting appropriate keywords and targeting the right group of potential consumers. Similar to the other aspects of digital marketing, Madly Digital has the potential to become a distinguished SEO company in India as well.


  1. Social Media Marketing: Adhering to the growing trend of social media marketing, Madly Digital is capable of offering quality social media marketing strategies by targeting the account holders of various social networking sites such as Facebook, Instagram, Twitter, and many others. This new marketing strategy can provide the necessary exposure for your business by reaching billions of potential customers in a matter of seconds.


  1. Web Designing and Development: Madly Digital offers a unique web designing and website development service with a decent combination of creativity and technical prowess. A properly designed website is always more likely to bring more customers and eventually making your business more profitable.




Steps Followed by Madly Digital:

As transparency is greatly valued in this company, you are going to find here the steps that are followed in order to provide the service required by the clients of this company:

  1. Assessment of Needs: This digital marketing company carefully assesses the principal requirements of the clients in order to devise an infallible marketing strategy.


  1. Design and Development: Based on the needs of the clients, the talented group of web designers in this company develops a suitable and attractive website tailor-made for bringing more potential customers.



  • Planning and Delivery: After the website is designed, a unique and effective marketing strategy is planned according to the nature of the business and delivered adeptly.


  1. Evaluation and Revision: In the end, the entire process is evaluated and revised in order to get rid of any possible loopholes or errors in the strategy.



Reasons to Choose Madly Digital:

Amongst many reasons why Madly Digital can be a perfect choice for your business, these are worth mentioning as they are going to provide the necessary edge that your product needs to stay ahead of its competitors:

  • Coming up with New and Innovative Ideas: The Madly Digital team consists of many experienced and quality employees capable of coming up with new and innovative marketing strategies or website designs that could be immensely helpful for your business.


  • Ingenious and Creative Ways of Marketing: The marketing team in this company can devise unique marketing strategies suitable for individual clients and also capable of applying these strategies in a creative manner.



  • Creating New Opportunities: Aided by these innovative ideas and strategies, Madly Digital can provide new opportunities for your business that you never knew actually exist.


  • Increasing Brand Value: Through successful marketing strategies, this digital marketing company in Kolkata can effectively increase the brand value of your product and bring more potential customers.



  • A Combination of Enthusiasm and Experience: The team that operates in Madly Digital consists of a harmonious combination of youthful enthusiasm and innovative ideas along with the wisdom of experience. As a result, finding unique marketing solution for every individual client is not a cumbersome, rather a fairly easy task for them.

To sum up, with Madly Digital, you are bound to find the tailor-made solution which is suitable for your product or service specifically. Therefore, if you are in desperate need of a digital marketing company in India or in Kolkata per se, Madly Digital can be a very judicious choice.

Advertising in the time of lockdown – Why should brands think about long – term amidst the COVID-19 Pandemic?

The ongoing lockdowns due to the threat of this pandemic has quietly managed to impact everyone’s life in some way or the other. Whether away from home or at home our priorities have clearly changed.

Well; all I can say is that during this lockdown people have embraced social media to such an extent where it puts a question to whether brands should stop advertising at all.


Now thanks to COVID-19, what we have left in our hands is a bearish market as never seen before in the last seventy years. There’s an old saying that goes by: “You never let a serious crisis go to waste. And what I mean by that it’s an opportunity to do things you think you could not do before.” – Rahm Emanuel


During the lockdown evreyone  has embraced social media to the point whereby its registered an unprecedented rise in screen time, a 25% increase in engagement on Instagram and TikTok in the past month and a staggering 72% increase on ad content by the influencers.


There were instances where you can see brands playing their part by making a good use of their weight and presence in social media for the good and not exploiting the situation. 

For Example:


  • Crocs gives away free Clogs to health workers
  • Gymshark campaigns to raise funds for freelance PTs
  • JBL adapts logo to encourage people to #StayHome
  • Pornhub offers free premium subscription worldwide


There are ample of opportunities still waiting for you to do good and get creative. So go get your sleeves rolling !


Always Put Your Audience first

You can call this a golden rule but right now you got to which platform  your customers are spending most of the time online and specially what do they want to see from you. This will vary from one brand to another hence there is no fixed strategy to be carried out by all.The use of video calling apps like Instagram Live,Hangouts, Zoom and TikTok have risen dramatically. Private messaging apps like Whatsapp and Facebook Messenger have also seen up to 70% hike  in use during lockdown.


You Got Be Creative With Your Content

The internet and the digital world has a plethora of exciting ways to connect and communicate with the audience. The outbreak of COVID -19 has led to a shift in a  way the brands are advertising, since your customers are unable to leave their houses. You got to think of a creative way such as augmented reality, live stories, snaps etc. These are the ways where you can engage highly with your audience and connect with them sitting at home. 


  • Snapchat and Instagram are both using augmented reality to fight fake news during this time of crisis. 
  • ASICS couldn’t take people to the Innovation Summit in Tokyo, so the team brought the Innovation Summit to the people using live streaming and virtual reality.


Go Live!

Facebook, Instagram, YouTube, TikTok are all platforms that have seen a substantial increase in the use of Live function in the past few weeks.

You can well have a hearty laugh at the fact that this pandemic lead to the growth of these functions to take off to the next level. Although for now it’s become one of the most valued features for home grown content for brands today.

If you can mix these functions with all the above tips on being interactive with live Q&As, workouts, games and more, then we think it will give you great results. The one thing which everyone values right now is human connection and this is definitely for it.




Our audience right now is more concerned about those doing good and so we encourage brands to be creative and confident in creating the right kind of content so they don’t get lost in the sea of sameness. To cater for this shift in behaviour brands shouldnt be pushing sales messages, as that is sure to bring a putoff to your audience who is at home and social distancing.

The Outbreak of Voice Search in 2019

The year 2018 has unfolded many changes in the search engine optimization domain. With constant changes happening in SEO, there has been an increase of voice search in numerous search engines. People of all ages are relying on voice search and using it on a daily basis for handling their search queries. Although one will notice a considerable increase within voice search in 2019, it is at a stage where it will  replace the same old text search choices within the coming years. At this point, it might be necessary to prepare for this future trend within the SEO domain, which can be a revolution in itself.


Have a look at these stats that validate how much voice search has changed life as we know it, and how it’ll shape the future as well.

  • 72% of voice speaker owners say that they use their devices as part of their daily routines – Google
  • 50% of all searches will be voice searches by 2020 – ComScore
  • Voice Search accounts for 25% of the searches conducted from the Windows 10 taskbar – Purna Virji, Microsoft
  • Voice-related searches on mobile are 3X more likely to be local-based than text-related searches – Search Engine Land
  • More than 40% of adults used voice-based search on a daily basis in 2016 – Location World

The Accelerating Trends


Google does not publish the exact percentage of voice queries frequently, although the experts are predicting an increase of 50 percent searches by 2020.


An attempt to seek out the simplest eating house in the city, or the sole need to grasp who sings the song that’s on the radio depends upon voice search to assist a day. Although this could appear to throw a wrench in your current programme improvement (SEO) strategy, your business will really use these technological advances to induce before your competitors. From exploitation keyword phrases that higher suit voice search queries to nailing down specifically a way to approach native SEO, these changes to your current digital promoting strategy will bring the results you wish.


What this suggests for you is that voice search ought to play an oversized think about your digital promoting strategy, and you’ll have to change it so as to succeed and also need to grasp a way to do it? So keep reading to know more.


Smart Speakers


The voice search revolution has been catalyzed by the increase of smart speakers. Although similar technologies have been circulating in the market since 2017 such as:          


  • Google Assistant
  • Siri/iPhone
  • Google Home
  • Amazon Echo/Alexa
  • Microsoft Cortana
  • Tablets (for Android and iPad)
  • Android Phones
  • Bixby/Samsung

Smart speakers are solely dependent on voice commands to control, conditioning individuals to resolve their queries and achieve tasks using voice-based queries.


The Biggest Repercussions


Let’s assume that voice-recognition technology and smart speakers are about to become a lot more advanced and more likeable, sparking a demand on voice search revolution. What would be the impact of such a modification within the search world?


Complex queries: Search queries are already turning a lot more advanced, with users not having to make an effort to search for a query. for a query.  Similarly, the traditional approach to targeting keywords for analysis and improvement got to be modified, favouring longer keyword queries and targeting overall topics, instead of specific terms.


Audio-only interfaces: Smart speakers are also making people gather information, create purchases, and interact with websites solely with their voice. This suggests that eventually, the worth of visual mediums, together with ancient websites and programme entries, might decline. We’ll need to rethink how we present our info to audiences, and also be forced to upgrade ourselves with entirely new structures.


Shorter interactions: Voice-based searches aren’t appropriate for long sessions; instead, they’re used for shorter interactions, like finding the name of an actor or looking for a Chinese restaurant. As user interactions become smaller, we’ll have fewer opportunities to create an effect on users.


Higher pressure for top positions: Although multiple choices are available, but for short duration queries, digital assistants solely rely on  information provided by the top-position entry This will cause an additional pressure to induce the highest position for a given search engine results page (SERP).


More local results: Several voice queries have a local intent, since people are using voice search on-the-go, whereas at home, attempting to find contextually relevant information. This can result in the rise of locally-focused queries, and also stress on Google and different engines place on local results.

What to try and do currently?


And what steps must you be taking now?


Audit your current strategy. Take a glance at your current strategy. What quantity of effort are you putting into voice queries and long-tail keyword phrases? Maybe it’s time to re-emphasize your funds.


Brainstorm new keyword targets. Pay keen attention to your keyword strategy. What percentage of your targets are head keywords, what percentage are long-tail keywords, and what percentage are general topic targets?


Choose your battles. The fight should be harder for prime spots on a couple of key SERPs, and let go of  the battle for keywords that aren’t as vital to you.


Consider native. If you aren’t already investing in local SEO, now’s the time to begin.


Rethink your advertising game. If you utilize PPC ads, you must rethink your approach. Very soon customers will begin interacting with your ads and you have to upgrade your advertising to a unique format.


Prepare for a lot of changes in the near future. The foremost vital issue we have to concentrate on; is to prepare ourselves for a lot of changes down the road. We are still not sure as to how the voice search revolution can manifest, therefore it pays to stay receptive to the various changes to come.




Since few SEO changes really transform the landscape, you’re safe till you create progressive tweaks in your approach. Prepare a flexible approach for the long run of voice search, and look forward to the new ways of customer engagement.

Imagine a world where I merely have to say “Show me a list of 5 star rated Chinese restaurants near me.” Although it will take time to get to  this imaginary world so soon , the time to begin learning is now. The world is changing at a rapid rate and we’re approaching a point of major disruption in our industry.  It’s a right opportunity to  begin exploring and find ways for achieving success in your business.