Events & Exhibition
As a company, your brand cannot just be in an ‘internet’ space. Sometimes, you need to go out and actually interact with your customers or fans. You have to create a forum wherein they can actually have a dialogue with the company, as well as an off-screen connection. It is for these particular reasons that companies set up events and exhibitions. Most of the times, events are special setups that a company does to celebrate or announce something important. For the event to be successful, there should be people from the respective company, a space of meeting and the general interested public invited. In the digital world, the news of an upcoming event can be created and distributed quite easily. The real problem lies in how to attract out people – capturing their attention and persuading them to attend an event. Time is important and precious – so, event planning and event popularizing should be conducted in such a way that an individual actually sets a ‘time’ apart for the event. Here, we try to keep a full roster on how we can plan an event and popularize an event. From the selection of the best event space in affordable prices and developing advertisements for the event, our expert team of scouts and creative designers strive to make your event come to the limelight. We also try to keep our event advertisements crisp and in line with the company’s philosophy or working. In event advertising, we try to provide enough information about the event and its subject so that no audience is misled. Genuine information distribution in an attractive manner is our motto and we stick to it every time.
In the case of exhibitions, there is a little bit of difference that comes into place. Exhibitions, like events, is an off-screen connection. However, the purpose of the exhibition is different. It is more about showcasing the ‘products’ of a company or a brand with the purpose of introducing it or selling it. In the case of exhibitions, you exhibit your company’s potential, not discuss or celebrate it. While people can have a tendency to attend events, persuading them for an exhibition can be a tad difficult since there is a transactional element to it. On the other hand, in an exhibition, every company wishes for an interested group of people to arrive who would either be influential in the virtual or real world, or who would initiate a transaction, or an experienced person who could provide necessary guidance. More often than not, exhibitions tend to become crowded due to the lack of target advertising. We strive to make your exhibitions reasonable and attractive to the niche crowd that would actually aid in the promotion of your company. Our social media analysts and distributors are well-versed with the virtual world – they share and promote your exhibitions in blogging spaces and commercial spaces where more interested individuals with both a transactional as well as critical mindsets would be attracted to come to your exhibition. Plus, our creative team strives to make proper content for the promotion of your exhibition. While persuading people to visit an exhibition can be difficult, we believe that every individual should be clearly informed of what they could expect. So, we develop advertising schedules based on the exhibition’s purpose and the niche audience so that we can target the right people better. From exhibition awareness to social media recognition, we tackle each stage of exhibition advertising, providing all-round services to our clients as well as pushing them to into the spotlight for more people to see, appreciate and make a connection.